Aero Series · Polo · 3 comments · Jul 03, 2024

AERO Series Craftsman Interview x NoeWei | A magician who tells stories for brands

Marketing = storytelling? In this age of information explosion, "marketing" has become an indispensable skill for everyone, whether it is showing personal charm on social media or expanding potential audiences and discovering markets for brands. For TRANZEND's latest AERO series, we invited NoeWei, who is quite experienced in the field of brand marketing, to share her efforts in brand marketing and all the experiences and knowledge she has gained from working in the fashion industry for a long time. NoeWei is currently working as a brand marketing public relations officer, and he often interacts with fans on topics of fashion and dressing through his own opinions. This time, let him tell everyone in person!

1. NoeWei, please introduce yourself to the audience!

Hello everyone, my name is NoeWei. I’m currently working as a brand marketing PR. My private interest is to share my hobbies in life taste and dressing style.

2. How did you become interested in the broad fields of fashion and culture, and how did you internalize and start sharing your ideas with the audience?

Since I was a child, I often traveled to Europe with my parents. I was immediately attracted by the local customs and folkways, so I imitated and learned them little by little. After a long time, I began to want to bring some local popular culture back to Taiwan, and gradually began my journey to love the fashion industry.

3. We have invited NoeWei to experience our latest AERO series from TRANZEND. Since the last interaction with us, do you have any feedback to share with us?

The AERO Polo shirt is more moisture-wicking and skin-friendly to wear. I think the cut is very comfortable and fits the body shape and shoulder line very well, giving it a neat feel. The fabric feels very comfortable against the skin, and is very convenient for movement during exercise or general work.

4. What was your first impression of the brand TRANZEND?

What amazed me the most at that time was that I knew that the brand TRANZEND used coffee yarn fabric to make its clothes, and the clothes were actually very deodorizing. Clothes from other sports brands will still have a smell after washing, but TRANZEND's clothes will retain their shape and have no residual sweat odor even after about half a year of washing. I think this left a deep impression on me.

5. Then, NoeWei will talk to us about her experience in running her personal social network and her future expectations.

I have been running my own community for about five or six years, which is quite a long journey. I have been continuously cultivating myself until now. I have always wanted to share my philosophy on brand management through some brand information of Taiwan's popular market and some of the latest marketing operation methods, so that I can help more brands to plan and have a complete deduction of the brand's future development, so that more brands can move towards a better direction. This is also an easter egg, and it is very likely that we will see it in the apparel industry in the future!