AERO Series Craftsman Interview x NoeWei | A magician who tells stories for brands
Is marketing equal to storytelling? In this age of information overload, marketing has become an essential skill. Whether it's showcasing personal charisma on social media or expanding potential audiences and discovering markets for brands, TRANZEND's latest AERO series features NoeWei, a seasoned brand marketing expert. He shares not only his journey in brand marketing but also the lessons he's learned from his long career in the fashion industry. As a brand marketing and public relations professional, NoeWei frequently engages fans on fashion and style through his perspectives. This time, let him share his insights firsthand!
1. NoeWei, please introduce yourself to the audience!
Hi everyone, I’m NoeWei. I’m currently working in brand marketing and public relations. My personal hobby is sharing my lifestyle and fashion preferences.
2. How did you become interested in fashion and culture, and how did you internalize these areas and start sharing your ideas with the audience?
Since I was a child, I often traveled to Europe with my parents. I was immediately attracted by the local customs and folkways, so I imitated and learned them little by little. After a long time, I began to want to bring some local pop culture back to Taiwan, and gradually began my journey to love the fashion industry.
3. We have invited NoeWei to experience our latest AERO series from TRANZEND. Since your last interaction with us, do you have any feedback to share with us?
The AERO Polo shirt is moisture-wicking and feels very comfortable next to the skin. I find the cut very comfortable and perfectly conforms to my body shape and shoulder line, giving it a sharp, clean feel. The fabric feels very comfortable against my skin, making it very easy to move around during exercise or general work.
4. When you first learned about the brand TRANZEND, what was your first impression?
What was most striking was that I learned that TRANZEND uses coffee yarn fabric to make its clothing, and its clothes are very odor-resistant. Other sportswear brands still have an odor after washing, but TRANZEND clothes retain their shape and don't linger on sweat odor for about six months after washing. I was very impressed.
5. Next, NoeWei will talk to us about her journey in personal social networking and her future aspirations.
I've been running my own social media account for about five or six years now, which is quite a journey. I've been constantly developing myself until now, and I've always wanted to share my brand management philosophy with brands through information about the Taiwanese fashion market and the latest marketing practices. This allows me to help more brands plan and fully explore their future development, helping them move towards greater beauty. This is also an Easter egg; I'm very likely to see it in the apparel industry in the future!
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