Theme Column
Loyal customers familiar with the brand will no doubt know that TRANZEND has been operating its flagship store at Shin Kong Mitsukoshi Xinyi New World's A9 Pavilion for a long time, and also briefly popped up at A11 Pavilion for a few months. Now, we have expanded our territory in Xinyi's first-tier shopping malls with another piece of the puzzle: Shin Kong Mitsukoshi A8 Pavilion.
This summer, let TRANZEND's brand-new "Style Consultant" initiative transform you from head to toe. As a first step, we've invited local engineer "Lao Mo" to serve as the project's first guinea pig (?). At TRANZEND, we're all about achieving what others can't. Everyone is a diamond in the rough. So put on one of our suits and give it a try!
The blazer has long been a cornerstone of gentlemanly fashion, a symbol of refined style and understated elegance. While evolving through the ages, the blazer has always retained its classic image and allure. Now, reimagined in the TRANZEND Urban All Terrain collection, the blazer is no longer simply a jacket for instant décor; it's become a versatile piece that blends tradition with the future.
The TRANZEND men's collection continues to break new ground. As the rainy season approaches in late winter and early spring, the most annoying thing is a sudden downpour. How can we elegantly and calmly address this problem? The Urban All Terrain "Cross-Terrain Gentleman's Collection" is the perfect answer to ever-changing weather.