2024 TRANZEND Annual Events｜Review of Key Brand Images

At the end of the year, it is inevitable that we have to review the major events of the year.

First of all, thank you to all our old friends who have always supported and liked us. They have accompanied TRANZEND in its growth for another year and witnessed our increasingly mature product line development and marketing vocabulary description. To our new friends who we just met this year, thank you for your trust. It’s a pleasure to meet you all and we look forward to your continued guidance in the future!

Ultra Hoodie 2.0

The first shot was fired at the end of winter at the beginning of the year: using Modular hooded jacket with STORMFLEECE™ thermal fleece lining. The emphasis is on making the most convenient daily item, the "hooded jacket", to its fullest potential, and a considerable number of aspects of optimization have been made to the first generation of products. The jacket itself has up to seven storage pockets and a FIDLOCK magnetic buckle set, so you can attach your carry-on bag to the jacket as you like, or carry it on your shoulder as usual. Ultra Hoodie 2.0 also has a waterproof and breathable coefficient of over 100,000, so you don’t have to worry about heavy rain!

AERO Series

In the spring when the weather is still cold, TRANZEND launched a series of products that combine the element of "AERO aerodynamics" with casual styles. What AERO brings to this series of products is breathability. These include the "Polo Shirt" which also uses Olympic-standard breathable fabric, the "Cuban Collar Shirt" with a laser-cut ventilation valve on the back, and the "Suit Shorts" which are the brand's signature products but with a new look. I hope these products will accompany you through a comfortable spring and summer.

Ultra Tee 2.0

As the temperature rises day by day in summer, plain T-shirts have always been the most popular dressing tool in summer. You can go out by simply putting one on. Ultra Tee has always been a long-lasting product with stable sales in the brand, and it is precisely to lock in your support that the second-generation update has added "Eternal Night Blue" and "Mars Brown". The fabrics are continuously upgraded, and their skin-friendly feel is beyond words.

Ultra Suit AERO

Speaking of suits, they are TRANZEND’s original product series. Focusing on the brand’s gentlemanly spirit, we have been constantly striving for breakthroughs in our suit series products. Due to Taiwan's subtropical climate, the temperature is always high in the summer. Consumers who still need to wear suits at this time face a huge challenge. Because traditional wool and cotton suits are not only difficult to care for, but also stuffy and uncomfortable; Ultra Suit AERO —Solved all of the above.

Ultra Jacket

The latest item in the global temperature control series, it inherits the functional DNA of Ultra Coat 2.0, with a 20k/20k waterproof and breathable coefficient. What’s different is that the short version of the jacket is more practical and neat. The three-stage active heating system has accompanied countless people through severe cold weather and countless adventures. In addition, the product details designed specifically for skiing allow you to wear it directly to the ski resort and spend a fulfilling winter.

I wonder how much of the series of products launched by TRANZEND in 2024 have you experienced? As we always say, "The devil is in the details." It is difficult to truly understand the experience of many products without wearing them yourself. While we will continue to launch new series of products in the future, the most important thing is to invite you to come and try them on and experience our attention to every detail. The editor would like to wish you all a happy new year!

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